Underwrite on KGCR

Help support KGCR through your Business, Church or Organization

[Need more details: Contact Moriah at KGCR -888 882 5427]

What is Underwriting?

In 1998 KGCR’s license was changed to a non-commercial status. The F.C.C. authorizes non-commercial stations to acknowledge gifts or grants from businesses who underwrite specific programs or portions of our programming. Recognition of those gifts on the air is referred to as an underwriting message.

Who can Underwrite?

Businesses, Churches or Organizations who want to support the Christian radio ministry of KGCR by underwriting or sponsoring a portion of our program can receive “on air” acknowledgment of their support through an underwriting announcement.

What does it include?

An underwriting announcement includes:
Name of the business
Phone number
Years in business
Generic list of products and/or services provided

What does it cost?

Drive Time
(6:00-9:00a; 12:00-1:00p; 4:00-7:00p CT)
On Either
Tri-State Praise
or Classic KGCR
(Your Choice)
On Both
Tri-state Praise
& Classic KGCR
Three spots each day, five days a week: $270/Month $340/Month
Two spots each day, five days a week: $190/Month $240/Month
One spot five days a week: $100/Month $125/Month
One spot three days a week: $70/Month $90/Month
One spot two days a week: $50/Month $65/Month
All Other Times
Three spots each day, five days a week: $225/Month $280/Month
Two spots each day, five days a week: $160/Month $230/Month
One spot five days a week: $85/Month $110/Month
One spot three days a week: $60/Month $75/Month
One spot two days a week: $50/Month $65/Month
One spot on Saturday or Sunday: $25/Month $35/Month
Churches & Non-profits 
(Underwrite Daily Verse*)
One spot five days a week (M-F): $50/Month $65/Month
One spot two days a week (Sat. & Sun.): $25/Month $35/Month
*Spot includes Church Name, Pastors Name & Town
Email Update
(Sent to between 400 & 500 people each Wednesday*)
100×100 pixil Ad $15/Month
100×200 pixil Ad: $25/Month

[Need more details: Contact James at KGCR -888 882 5427]

Why Underwrite On Radio?

It reaches people in their home, vehicle and business.
It’s mobile, reaching people just before they enter the store.
The production cost is low compared to television.
77% of all adults tune in to radio for more than three hours every day*.

Why Underwrite On Christian Radio?

–Christian radio listeners ascribe an incredible amount of loyalty to their station. 20.9% of Christian radio listeners listen exclusively to Christian radio**. For this reason they tend to support those merchants who support their station.
–Christian radio is a message-oriented medium. In a day when radio stations are nothing more than background mediums, people tune to Christian radio for the message it conveys.

Why Underwrite On KGCR?

–KGCR is the only locally operated Christian station in an area that includes more than 220 churches.
–KGCR listeners tune to the station an average of 5 to 6 hours each day while, on average, they tune to other stations one hour each day***.
–Christians new to the area check with the station to find which businesses support the station when looking for services.
–Independent studies conducted by two northwest Kansas businesses**** indicate KGCR listeners support businesses sponsoring programming on the station. Goodland Greenline works with six area stations. They found more people heard their announcements on KGCR than on any other station outside of Goodland. And in town, KGCR had a higher response per spot aired then any other station. L & W survey results found more of their clients heard their ad on KGCR than on any other station.

*Radio Advertising Bureau
**Simmons Market Research
***KGCR listener survey
****Goodland Greenline & L & W Andrist Insurance Agency

[Need more details: Contact James at KGCR -888 882 5427]

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